I’m an editor, journalist, author, storyteller, social media and content strategist, and native New Yorker who has always had the unreasonable notion that I can help change the world.
My greatest passion is writing inspiring stories about charities, social good, nonprofits, social issues, animal rescue, mental health, and recovery, though I also write about the lighter things in life, like food, wellness, and culture.
The New York Times, Salon, Glamour, The New York Observer, BuzzFeed, VICE, Women’s Health, Teen Vogue, Newsday, Forbes, Thrillist, HEALTH, Gothamist, Huffington Post, Bustle, Newsweek, xoJane, Prevention, Reader’s Digest, Nationswell, The Daily Meal, SELF, TODAY.COM, Business Insider, Fortune, The Week, Greatist, Fox News Health, PBS’s Next Avenue, PsychCentral, Recovery.Org, Brooklyn Magazine, Downtown Magazine, The Fix, The Advocate, The Mighty, Impact Hub, The Los Angeles Times, Fast Company, Edible, Tasting Table, and more. My most recent full-time, in-house job was The Editor of Branded Content at Upworthy+GOOD, and Director of Content and Community Engagement at GozAround.
I have also been featured on/in CBS, PBS Newshour, The TODAY Show, 1010Wins, PEOPLE, New York 1, WPIX11, The Atlantic, Psych Central, SHAPE, Epoch Times, CTV (Canada) NBC, The Australian TODAY Show, VOX News, Scholastic Magazine, Chicago Tribune and The Washington Post.
If you’re looking for ways to engage your readers or social media followers with compelling content, figure out how to strategize your next big campaign or story series, and find the right words and photos at the right time, I’m your girl. I will do a deeper dive than anyone, and stay immersed in your world every day—that’s a promise. Thoughtful, strategic, and approachable, she pays careful attention to every detail of every post.
People have called me an Editorial Magician and Media Maven for many reasons, but remember this: just because you don’t see my name on it doesn’t mean I’m not there. I currently work with a number of clients using my experience with both organic editorial and branded content, social media strategy, public relations and earned media outreach, and audience engagement.
I can create and elevate your storytelling platform and help you execute it in a way that grows your audience and makes them feel good about what you do. If you don’t know what your story is at any given time, I can help you find it—and make it great. Within any mission-driven initiative, company, or organization, there are multitudes of hopeful, positive, and compelling stories waiting to be told, and a ton of growth to be had. You could call some of what I do ghost writing, but I prefer “editorial magic-making.” Bottom line: you can truly reach people and be your own newsmaker.
Wiley, my rescue dog, uses this website to run his own blog “Wiley to the Rescue” about important topics with a philanthropic tie-in around nonprofits, charities, and social issues. He lets humans know how they can help other humans, the planet, and animals. He also runs his own Wiley to the Rescue Store and gives half of all proceeds to charity. I recently began the blog A Hit of Happiness, which features the podcast Hope Lives Here.
Subscribe using those little boxes to the right, and write me at: HelainaWrites@gmail.com