About Me

I’m an editor, journalist, author, storyteller, creative strategist, and native New Yorker who has always had the unreasonable notion that I can help change the world.
My greatest passion is writing inspiring stories about charities, social good, nonprofits, social issues, animal rescue, mental health, and recovery, though I also write about the lighter things in life, like food, wellness, and culture.
My bylines can be found in over 50 publications including:
The New York Times,  Salon,  Glamour,  The New York Observer,  BuzzFeed, VICE, Women’s Health, Teen Vogue, Newsday,  Forbes, Thrillist, HEALTH,  Gothamist,  Huffington Post,  Bustle,  Newsweek, xoJane,  Prevention,  Reader’s Digest,  Nationswell, The Daily Meal, SELF,  TODAY.COM,  Business Insider, Fortune, The Week,  Greatist, Fox News Health, PBS’s Next Avenue, PsychCentral, Recovery.Org,  Brooklyn Magazine,  Downtown Magazine, The Fix, The Advocate, The Mighty, Impact Hub, The Los Angeles Times, Fast Company, Edible, Tasting Table, and more. My most recent full-time, in-house job was The Editor of Branded Content at Upworthy+GOOD, and Director of Content and Community Engagement at GozAround.
I’m the author of the memoir After 9/11
 I have also been featured on/in CBS, PBS Newshour, The TODAY Show, 1010Wins, PEOPLE, New York 1, WPIX11, The Atlantic, Psych Central, SHAPE, Epoch Times, CTV (Canada) NBC, The Australian TODAY Show, VOX News, Scholastic Magazine, Chicago Tribune and The Washington Post. 
If you’re looking for ways to engage your readers or followers with compelling content, figure out how to strategize your next big campaign or story series, find the right words at the right time when it comes to blog posts and articles, branding, or media outreach, I’m your girl. I’m also a social media strategist, so let’s optimize what you do with that content! You can be your own newsmaker. 
People have called me an Editorial Magician and Media Maven for many reasons, but remember this: just because you don’t see my name on it doesn’t mean I’m not there. I currently work with a number of clients using my experience with both organic editorial and branded content, social media strategy, public relations and earned media outreach, and audience engagement, which makes me a forceful one-woman show. 
I can create and elevate your storytelling platform and help you execute it in a way that grows your audience and makes them feel good about what you do. If you don’t know what your story is at any given time, I can help you find it—and make it great. Within any mission-driven initiative, company, or organization, there are multitudes of hopeful, positive, and compelling stories waiting to be told, and a ton of growth to be had.
You could call some of what I do ghost writing, but I prefer “editorial magic-making.”
Wiley, my rescue dog, uses this website to run his own blog “Wiley to the Rescue” about important topics with a philanthropic tie-in around nonprofits, charities, and social issues. He lets humans know how they can help other humans, the planet, and animals. He also runs his own Wiley to the Rescue Store and gives half of all proceeds to charity. I recently began the blog A Hit of Happiness, which features the podcast Hope Lives Here. 
 Subscribe using those little boxes to the right, and write me at: HelainaWrites@gmail.com