As a career impact journalist, author, and editor, Helaina Hovitz Regal specializes in storytelling for social good. Her mission is to empower businesses and nonprofits to share impactful narratives that resonate with their audience and promote positive change.
YOUR IMPACT MATTERS HERE
Stories of Social Good
Helaina purpose in life has always been to write about people and organizations that are changing the world. She has written for dozens of publications, including:​
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Forbes
Huffington Post
Vice
Newsweek
Teen Vogue
Fortune
Reader's Digest
Glamour
The New York Times
Business Insider
The New York Observer
TODAY.com
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Storytelling That Amplifies Your Mission​
Stories illustrate the way in which your work changes the world, the environment, and people's lives, and is more powerful than displaying metrics or promotional messages on a page. This content travels across blogs, social media channels, newsletters, donor messaging, and media outreach, and video scripts, making your work feel personal and meaningful. If you want to take control of your narrative, expand your audience organically, and inspire hope, you're in the right place.
Long and Short Form Storytelling Across Platforms
Highlighting real people, real outcomes, and real impact inspire people to engage with your cause. Both long form and shorter form narratives and content for consumption across platforms have their own unique impact.
Content Creation and Amplification
Strategic idea generation helps your messaging land with clarity and heart. Together, we identify what stories to tell, how to tell them, and where to share them to maximize impact.
Social Media and Media Outreach Strategy
Campaigns that illustrate your impact on real people spark genuine interest and a curiosity to learn more, with potential to be picked up by targeted media outlets to extend your reach.
Why Storytelling?
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Stories Build Trust
When the why, how, and intended impact are clear, audiences understand your purpose and see that real change is being made. Storytelling illustrates the ways that your work actually shapes individual lives and contributes to something larger.
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Stories Travel Organically
Stories create deep emotional connections that move people to act, whether by donating, volunteering, or sharing the cause. People are much more likely to share what they feel and understand your impact, and the story stays with them.
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Stories That Evoke Emotion Drive Action
Rather than just stating statistics and sharing data, stories showcase the real world impact of an organization’s work. When they connect to your cause, they share, donate, volunteer, and feel inspired to get involved.
Working Together
We’ll create story-driven campaigns highlighting real people, outcomes, and impact, and develop content across blogs, interviews, newsletters, web pages, donor outreach, social media channels, and in the media, making your work feel personal and meaningful. ​
Creation and Implementation
I take on the work of writing stories, creating social media content, devising strategies for sharing it, and craft story-led pitches to help targeted media outreach.
Consulting
I advise on all of the above if you need a lighter touch and poignant strategic guidance on how to go forth with your own team. ​​​​​
Meet Helaina
Helaina knew very early in her career that she would forge a path for herself writing evocative stories about inspiring individuals, meaningful social change initiatives, and organizations that offer hope in the darkest of times. Her other passion is designing knitting patterns as a way to raise money for animal rescue.
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Her bylines can be found in Forbes, Huffington Post, The New York Times, Salon, Newsday, Teen Vogue, Glamour, Chicago Tribune, VICE, Thrillist, Newsweek, Prevention, Reader's Digest, New York Observer, BuzzFeed, Greatist, Gothamist, The LA Times, SCENE Magazine, Narratively, PBS's Next Avenue, Business Insider, Fortune, HEALTH, Upworthy, Stamford Courant, The Advocate, Psych Central, Fast Company, Women's Health, and Tasting Table, among many others.
She was previously the Editor of Branded Content at Upworthy/GOOD.
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Through her work as a mental health advocate, Helaina connects with audiences of all ages using humor, vulnerability, and candid storytelling to bring hope and solutions to complex challenges in order to inspire resilience, hope and empathy.
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​Helaina's book, After 9/11, has been featured by CBS, PBS Newshour, The TODAY Show, 1010Wins, PEOPLE, New York 1, WPIX11, The Atlantic, Psych Central, SHAPE, NBC, Epoch Times, CTV (Canada) Wall Street Journal, The Australian TODAY Show, VOX News, Scholastic Magazine, Chicago Tribune, and the Toronto Star.​
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